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RBM’s CARMA test platform works with the proven Marin Search Marketer software, giving strategists a rapid creative learning platform that builds competitive advantage for their clients week after week. Our KUNU analytics practice marries their client-side conversion data—revenue, customer acquisitions, and loyalty—with Hong Kong Social Media spend. As a result, RBM exploits value inefficiencies in search ad auctions, pushing the best ads to the top of best customers’ search results.
With expertise in managing and measuring complex integrated marketing campaigns, a company that focuses on Hong Kong social media – RBM, can help organizations create the analytics infrastructure required to manage the complexity of today’s digital marketing environment.
To provide that foundation, RBM and its data warehouse partners have designed an analytics solution from the ground up to manage marketing campaigns across the increasingly complex digital marketing environment. RBM’s multi-channel analytics and optimization platform, Kunu, combines robust data management services, algorithm-based attribution modelling, and a powerful optimization engine to deliver unprecedented visibility into campaigns, as well as deep insights into customers’ activity.
They start by developing a deep understanding of the marketing goals, customers’ purchase pathways, and the key business drivers. This understanding drives analysis around relevant metrics and data sources required for optimization, as well as how organizations can best take advantage of enhanced marketing analytics. They work with clients to establish a baseline of tracking from existing marketing channels to final conversion point.
After the baselines are established, they shift focus on moving beyond silos to manage across channels, with an eye to future channels, and against metrics that drive value like sales and customer life time value. At the centre of this initiative is a centralized data warehouse that integrates all of the data relevant to a company and customers. Data sources can include web analytics, client CRM systems, ad networks, email service providers, search engines, and more. Having this integrated environment not only provides marketers with a holistic view of their marketing initiatives, but also the foundation for better attribution and optimization practices.
This is important because these insights have direct implications on how to best segment customers, allocate Hong Kong Social Media spend, and craft marketing messages. And unlike traditional enterprise solutions, Kunu is delivered as a SaaS solution designed to be flexible and to complement company’s existing reporting infrastructure, providing value that is both tangible and quickly realized.